T-Shirt Marketing – When it comes to marketing, a lot of entrepreneurs focus only on swinging for the fences and hitting a home run. This usually ends up in a lot of expensive, often ineffective, marketing efforts such as TV commercials and magazine ads.
While these types of marketing endeavors are sometimes called for, a smart entrepreneur will know that the biggest solution isn’t always the best one. In today’s ad-choked media environment, sometimes simpler, more direct marketing yields the best results. Here’s a simple exercise to illustrate T-Shirt marketing power. Next time you’re at the mall, take a moment to look around at what everybody is wearing. Count how many shirts you see with brands like Nike, Adidas, GAP and other popular bands on TV and movies.
You’ve just been marketed to—many times over with T-shirt marketing.
At the end of the day, you and your employees have got to wear clothes, so why not put them to work marketing your product or service? It’s an easy win for your company, and in some instances, such as at networking events and conferences, corporate clothing will help you stand out in a sea of suits. I’ll give you some examples to show you what I mean.
For example, at a conference with roughly two thousand attendees, if four of people from your company each wore a t-shirt with a huge corporate logo on the back, they would really stand out. So much so, in fact, that many people would think there were at least twenty of them walking around because they would see the logos amid the masses of suit jackets.
Also start ups have even been known to pay people to wear their T-shirts and walk around the venue, which instantly builds a brand army.
Organizers of fundraising races hand out T-shirts branded with the charity and sponsors of the event. Runners proudly wear these shirts and are free, walking billboards for these brands.
Why do companies do this? Simple. It’s cheap, effective and creates a tribe of devoted fans and employees who become brand ambassadors everywhere they go in the community. It’s a small investment for more business.
When people think of branded clothing, they sometimes think of corporate polo shirts. But that doesn’t have to be the case. You can be creative with your clothing, but the most important thing is to create conversation.
For some brands, this has to do with being part of a tribe. For instance, when someone wears a sports team hat, they get stopped all the time by people who want to talk about the team. By simply wearing a branded hat, you can attract big fans of the brand that want to talk. That’s powerful marketing.
But you don’t have to be a big, classic brand for this to work. Every time you wear branded clothing, someone comments or asks questions about your company.
Most companies will tell you that their biggest challenges are creating revenue and recruiting talent. Besides helping market your brand to potential customers, branded clothing gives you the added benefit attracting talent.
You can even put your clothing to work while you’re not wearing. While building a business, place a branded jacket on the outside of chairs so it would be seen while sitting down. On planes, fold it in such a way that the logo stands out even when placed in overhead bins. You have to be relentless in getting your name out to prospects.
The point is simple, every opportunity is a marketing opportunity if you’re paying attention and thinking outside the box. And some of the best marketing opportunities are cheap, easy, and fun. So, start dressing in your brand today.
T-Shirts marketing power works. T shirts have plenty of great uses, and we’re sure there are even more we haven’t thought of. Where else have you seen custom shirts? Spotlight Apparel, Inc. is a locally owned and operated company creating custom made T-shirts for over 35 years, in Jacksonville, Florida. We are dedicated to creating a unique look for any event.
Be sure to contact Spotlight Apparel, Inc. of Jacksonville Florida for all your custom t-shirts.